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The phrase "Agile organization" or "Flexible organization" is one of the popular phrases that gradually changes the concept of business operations in the digital age. In particular, this method is also firmly applied by giants such as Apple, Philips and ING Bank when the COVID-19 pandemic is developing unpredictably.This concept has quickly emerged as a business model that many brands &amp; corporations have successfully operated and maintained to compete in an ever-evolving and changing market.According to Deloitte's Global Human Capital Trends 2019 report, automation will cause companies to drastically change the way they work. Up to 83% of enterprises are stepping up investment in employee training to adapt to the development speed of automation. Amidst the rapidly changing pressure from customers, the rate of birth and the application of information technology, businesses need to solve the management problem:<ul><li style="text-align:justify;">How can employees become proactive and self-managed at work?</li><li style="text-align:justify;">How can departments coordinate smoothly &amp; information flow be transparent?</li></ul>The answer lies in an Agile organization. With the current epidemic situation, this is the golden time for businesses to transform and restructure their operating apparatus according to new methods.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/1d7208e0-f8a2-4ea3-9639-96e30195f019" alt="Differences between Agile organization and Traditional organization"><figcaption>Differences between Agile organization and Traditional organization</figcaption></figure><h2 style="text-align:justify;">What is an agile organization?</h2>MBASkool.com defines an agile organization as follows:<blockquote>An agile organization is a flexible organization that responds quickly to changes in the market or environment. "Agile" or "flexible" companies often focus on target audiences that require customized services rather than standardized products. An "agile organization" responds quickly to the emergence of new competitors, rapid technological advances, and abrupt changes in the overall market. Agile organizations thrive in companies without hierarchy.</blockquote>In general, a "flexible organization" is an organization that does not operate traditionally. For an "agile" business, if there is an organizational hierarchy, this hierarchy does not go vertically as tradition (the lower you are in the system, the less voice you have). It follows horizontal orientation, which means that every employee's voice is heard and respected. In addition, the agile organization is customer-centric: prioritizing market research and customer insights &amp; flexible response to the needs, tastes and feedbacks of clients.In agile organizations, employees can do jobs that maximize their skills and expertise. Not only does this make employees more dedicated, passionate, and motivated, but it also boosts productivity and efficiency. Many agile organizations also promote cooperation between departments, in contrast to the culture prevalent in many traditional businesses, where there is little or no collaboration between business units. Even the agile organization's reward system is different: performance evaluation is not "politicized", but the quality of work results is the most critical factor.The culture and mindset of an agile organization allow firms to successfully respond to the emergence of new competitors, rapid technological advancements, and sudden market changes. The nature of an agile organization also brings fewer restrictions and bureaucratic obstacles, making operations more efficient, organized, and cost-effective.<h2 style="text-align:justify;">How to build an agile organization?</h2>When building a flexible organization, the most challenging problem for businesses is where to start and what specific processes to restructure quickly and effectively. Here, Estuary will present 05 steps to build a flexible organization based on the research of experts and experiences from companies that have successfully applied.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/afc852ac-f917-4180-9564-8fcb75700a63" alt="5 Steps to build Agile organization"><figcaption>5 Steps to build Agile organization</figcaption></figure><h3 class="indent-1" style="text-align:justify;">1. Put customer satisfaction first</h3>First, agile organizations are always customer-focused. While the goal of a business is still to generate as much revenue as possible, the methods used to achieve this goal vary greatly. Agile corporations recognize that customers now have more power, more information and are less inclined to consider pricing. As a result, agile businesses always find ways to interact more with consumers' needs and emotions, attracting new customers and more profits.For example, Jack Ma - the founder of e-commerce giant Alibaba - is famous for his customer-centric attitude. Returns to shareholders play a vital role in Jack Ma's business philosophy; he believes focusing on customer satisfaction inevitably increases profits. With Alibaba's $25 billion initial public offerings in 2014 (reported by Forbes) billed as one of the world's largest, Jack Ma's agile organizational methods are strong evidence of his philosophy's effectiveness.<h3 class="indent-1" style="text-align:justify;">2. Changing mindset in a management role</h3>For agile companies, "manage" means "guide" &amp; "lead" rather than supervise. Sure, the element of supervision is still there. However, management plays a more active role in enabling other members to develop their capabilities and strengths. Gone are the days when employees complained about bosses who "knew nothing". In an agile business, managers need to be skilled and experienced since their expertise is crucial in guiding teams and departments to achieve individual and collective goals. Managers must also create a culture of cooperation, promoting mutual learning among employees to improve productivity, morale and growth of organizations and individuals.<h3 class="indent-1" style="text-align:justify;">3. Less formality, more collective spirit</h3>A lot of people confuse formality with professionalism. Agile enterprises maintain a high level of professionalism but at the same time exhibit a more friendly attitude. For example, there are many interactions between individuals, regardless of their rank in the business. Even low-level employees are free to express their disagreement with an idea and suggest ways to make things better in contrast to the traditional model where superiors must follow orders without question.<h3 class="indent-1" style="text-align:justify;">4. More transparent and harmonious culture</h3>In general, there is less "infighting", "office politics" than in a flexible organization. Simply because the spirit of community and cooperation is enhanced, everything is much more transparent. Everyone knows how everyone else is doing. It allows the business to make rapid and continuous improvements, as any flaws or omissions of the system are soon found.<h3 class="indent-1" style="text-align:justify;">5. Equip the right platform and tools for the job</h3>The nature of agile organizations is less bureaucratic, which means members are more empowered to use the best tools for the job rather than relying on traditional programs. Therefore, managers and leaders in agile businesses need to invest in equipping the right platforms, software or tools to help people do their jobs faster and more efficiently.<a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/services/internal-working-system">Estuary's CRM &amp; internal working system</a> is one of these platforms, which goes beyond traditional management tools. This platform allows the sales department to track existing and potential customers. Leaders can also assign tasks and evaluate the effectiveness of each subordinate with just some clicks on the program.Estuary's CRM &amp; internal workflow management system allows managers to track data in real-time. Hence, they can make the right decisions to prevent potential mistakes and suggest improvements on time.&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/contact?msg=Request+Demo+Internal+Working+System&amp;service_id=3">REGISTER TO EXPERIENCE ESTUARY CRM NOW</a>&nbsp;

Differences between Agile organization and Traditional organization

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An agile organization is a flexible organization that responds quickly to changes in the market or environment. "Agile" or "flexible" firms often focus on target audiences that require customized services rather than standardized products.

Agile Organization: Breakthrough business model during the COVID-19 pandemic

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