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<h4>1. Business needs</h4>With the goal of managing field sales staff more effectively and efficiently, the enterprise required a system that could support sales representatives in executing sales activities quickly and conveniently. These tasks included customer care, order placement and tracking, and collecting data on both the company’s and competitors’ products.At the same time, the leadership team needed a fast, visual, and accurate overview of all field activities, based on real-time data updated by sales staff. This visibility would allow management to plan business development strategies, design targeted marketing campaigns, and provide stronger support for sales representatives in customer engagement and revenue growth.<h4>2. The SaleX system implemented by Estuary</h4>SaleX is a digital transformation solution designed to maximize sales performance for business teams. With SaleX, managers gain access to real-time data and automation tools (such as performance alerts) to manage and coach sales teams more effectively.For a major veterinary pharmaceutical manufacturer in Vietnam, SaleX proved to be the perfect fit. The solution not only addressed the company’s existing business strategies and workflows but also provided scalability and adaptability for future expansion.In just over two months, Estuary successfully implemented the SaleX sales management system (including integration with the enterprise’s existing technology ecosystem).By replacing traditional, paper-based workflows with SaleX, the company greatly improved its salesforce productivity. With just a smartphone running the SaleX app, sales staff could perform all core tasks quickly and seamlessly.Key features of SaleX include:<ul><li>Dealer &amp; store information management: Inventory, best-selling products, marketing programs, support requests, etc.</li><li>Order placement &amp; tracking: Sales staff can place orders directly in the app on behalf of dealers/stores. Orders are instantly pushed to the CRM for processing.</li><li>Customer insights &amp; monitoring: Purchase history, revenue, loyalty points, inventory, and outstanding debts are updated in real time for accuracy.</li><li>Sales performance tracking (KPIs): Visual reports on KPIs such as sales targets, task progress, and strategic product sales.</li></ul>Additional CRM capabilities for management include:<ul><li>Automatic route planning for store visits, based on criteria such as territory, visit frequency, store size, and outstanding debts</li><li>Customer information management (orders, debts)</li><li>Product and catalog management</li><li>Sales task and KPI management per employee</li><li>Dashboard with intuitive performance reporting</li></ul>With Estuary’s strong expertise in system integration, SaleX was seamlessly connected with the veterinary firm’s ERP system, ensuring smooth and efficient operations.<h4>3. Results: 30% revenue growth &amp; 20% resource savings after 1 year</h4>After one year of deploying SaleX, the company achieved remarkable results:<ul><li>30% increase in sales performance</li><li>20% savings in sales workforce management costs</li><li>93% task completion rate among sales staff (up from 77%)</li><li>100% customer satisfaction with purchasing experience (up from 80%)</li></ul><h4>4. Build a comprehensive digital transformation ecosystem</h4>This was a pivotal step for the veterinary pharmaceutical leader in strengthening business management and optimizing sales team productivity. With SaleX, the enterprise could monitor sales activities, update customer data anytime, track orders, revenue, discounts, commissions, and KPIs. Meanwhile, managers benefited from consolidated reports, analytics, and actionable insights to support strategic decision-making.Once the system was stabilized, the veterinary giant expanded its digital transformation initiatives to distributors and retailers with additional solutions such as Next-gen DealerX DMS and a revamped corporate website. Step by step, the company built a comprehensive digital transformation ecosystem that enhanced competitiveness and delivered greater value to its customers.

Vietnam’s Veterinary Pharmaceutical Giant Achieves 30% Revenue Growth After One Year of Implementing SaleX

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This was a pivotal step for the veterinary pharmaceutical leader in strengthening business management and optimizing sales team productivity.

A veterinary pharma giant boosts revenue after implementing SaleX

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