Tin Tức

<h4>1. Brand Challenge</h4>One of Asia’s leading paint manufacturers faced a critical challenge: despite wide product distribution, the brand struggled to connect meaningfully with contractors and painters. Traditional promotions lacked engagement, product knowledge was difficult to deliver, and consumer data was fragmented — limiting the brand’s ability to build loyalty or measure effectiveness.<h4>2. The Solution: EngageX Gamification Platform</h4>To bridge this gap, Estuary introduced EngageX — a gamified loyalty and engagement system designed for scale. The solution transformed the brand’s contractor outreach into a digital-first ecosystem with:<ul><li>UID-based product validation: Scan codes for product info, authenticity, and warranty</li><li>Gamified rewards &amp; points: Collect points through UID codes, play minigames, and unlock seasonal challenges</li><li>Membership tiers: Exclusive recognition and benefits tailored for contractors and painters</li><li>Gift redemption &amp; loyalty incentives: A digital channel that continuously motivates engagement and repeat purchases &nbsp;</li></ul><h4>3. Campaign Results</h4>In less than 6 months, the EngageX-powered program delivered measurable success:<ul><li>Rapid Adoption – Thousands of contractors and painters onboarded, building an active digital community</li><li>Stronger Engagement – Seamless two-way communication improved product education, promotions, and feedback loops</li><li>Sustainable Loyalty – A connected community strengthened brand preference and fueled sell-out growth</li></ul>ImpactBy shifting from traditional loyalty tactics to a digital gamification model, the paint brand turned its contractor base into a loyal ecosystem — gaining both data visibility and deeper relationships. EngageX not only improved engagement efficiency but also created long-term value for the brand.<h4>4. Conclusion</h4>The EngageX case in construction materials proves one thing: even in traditional industries, digital engagement matters. By combining gamification + loyalty + community building, EngageX enables brands to:<ul><li>Capture real-time customer data</li><li>Deliver ongoing value and recognition</li><li>Drive measurable business outcomes</li></ul>With EngageX, loyalty is no longer transactional — it’s experiential.&nbsp;Let’s build the future of engagement together. Talk to Estuary todayEstuary Joint Stock companyHotline: 028 6276 1700Email: info@estuary.solutions&nbsp;

Building Loyalty Beyond the Walls: Painting a New Future with EngageX

Trâm Anh

- Thousands of users after 6 months of launch
- A thriving community of contractors & painters 
- 2x stronger communication efficiency

Building Loyalty Beyond the Walls: Painting a New Future with EngageX

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