Tin Tức

<h4>1. Background</h4>In the competitive furniture and home solutions market, brands face increasing challenges in engaging key stakeholders such as contractors, carpenters, installers, and distributors. Traditional promotions and rebate systems are often fragmented, making it difficult to measure impact, ensure authenticity, and sustain long-term loyalty.ChallengesA global furniture fittings brand struggled with:<ul><li>Limited digital interaction → Contractors and dealers lacked a self-service platform to manage orders, promotions, or rebates.</li><li>No unified product identification → Absence of UID/QR tracking reduced transparency in authenticity and warranty</li><li>Disconnected loyalty &amp; promotions → Loyalty programs ran separately from sales campaigns, causing inefficiency</li><li>Weak CRM &amp; data visibility → Consumer and influencer data was scattered, reducing personalization and after-sales support &nbsp;</li></ul><h4>2. The Solution: Digital Loyalty App with UID Integration</h4>The brand partnered with Estuary to launch a Loyalty App tailored for industry “influencers” — contractors, carpenters, installers, and designers — turning every product interaction into measurable engagement.Key Features:<ul><li>Scan &amp; Earn Points → Members scan product serial codes during installation or sales to accumulate loyalty points</li><li>Tiered Membership → Automatic upgrades from Silver to Platinum based on accumulated points, unlocking exclusive rewards</li><li>Reward Redemption → Flexible e-voucher system integrated with partners like Giftee (170+ brands) and bTaskee (home services)</li><li>Referral Program → Multi-level referral system (up to 4 layers) encouraging network growth with transparent tracking</li><li>Warranty &amp; Product Lookup → Users register warranties, access technical specs, and locate authorized dealers instantly</li><li>Gamification &amp; Seasonal Campaigns → Interactive mini-games and event-based campaigns (e.g. World Cup predictions) to keep members engaged</li></ul><h4>3. Expect Impact</h4><ul><li>Enhanced Engagement Contractors and influencers actively scanned products, participated in games, and redeemed rewards — driving higher retention</li><li>Data Transparency &amp; Traceability Every scan provided data on product usage, authenticity, and user behavior, empowering the brand to make data-driven marketing decisions</li><li>Increased Sales Influence With contractors and influencers recommending verified products, brand advocacy grew stronger, boosting sell-out rates</li></ul><h4>4. Conclusion</h4>The Digital Loyalty App with UID integration redefines how furniture brands connect with their most influential partners. By linking product traceability with a gamified rewards system, the platform delivers transparency, builds stronger loyalty among contractors and installers, and equips the brand with real-time insights to drive sustainable growth.Discover how UID-powered loyalty can transform your business. Let’s build the future of engagement together. Ready to connect with your influencers and boost loyalty?&nbsp;Talk to Estuary todayEstuary Joint Stock companyHotline: 028 6276 1700Email: info@estuary.solutions&nbsp;

Building Loyalty in the Furniture Industry with a Digital Rewards Platform

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- Contractors and influencers actively scanned products, participated in games, and redeemed rewards — driving higher retention
- Every scan provided data on product usage, authenticity, and user behavior, empowering the brand to make data-driven marketing decisions
- With contractors and influencers recommending verified products, brand advocacy grew stronger, boosting sell-out rates

Building Loyalty in the Furniture Industry with a Digital Rewards Platform

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