Tin Tức

<h4>1. Background</h4>A leading global nutrition company faced challenges in building stronger consumer trust, ensuring product authenticity, and creating more engaging loyalty experiences. Traditional methods of verification and rewards were fragmented, making it difficult to measure effectiveness and sustain consumer interaction.Challenges<ul><li>Risk of counterfeit products undermining brand trust</li><li>Limited ability to trace products across the supply chain</li><li>Disconnected loyalty programs that failed to sustain engagement</li></ul><h4>2. The Solution: UID-powered Loyalty &amp; Traceability</h4>With Estuary’s support, the company deployed a UID (Unique Identifier) solution across all product units in Vietnam. Every product pack received a secure QR code, creating a unified system for both consumers and members.<ul><li>Authenticity Verification for Consumers Consumers simply scan the UID QR code to confirm authenticity, check product origin, and view the full journey from factory to distributor. This transparency builds trust and combats counterfeit risks.</li><li>Gamified Loyalty for Members Members scan the same UID codes to unlock loyalty points. Points can be redeemed for physical gifts or e-vouchers, while gamified features such as lucky wheels and mini-games sustain repeat engagement.</li><li>Data-driven Engagement for the Brand Real-time dashboards track scans, redemption history, and campaign performance — giving marketing teams the insights needed to optimize promotions and ensure loyalty programs deliver measurable ROI.</li></ul>Key Features<ul><li>UID codes linked to SKU, batch, and expiry information (GS1 compliant)</li><li>Digital promotions integrated into the mobile app: lucky wheel, mini-games, gift redemption</li><li>Admin panel for marketing teams to monitor results, manage consumer data, and set winning rates</li></ul><h4>3. Results &amp; Impact</h4><ul><li>Strengthened trust: Consumers gained confidence through transparency and anti-counterfeit verification</li><li>Deeper engagement: Gamified features drove repeat interactions and long-term loyalty</li><li>Actionable insights: The company gained valuable first-party data on consumer behavior and product movement</li></ul><h4>4. Conclusion</h4>This case shows how UID technology can reshape loyalty in the nutrition industry. By merging traceability, authenticity, and gamified engagement, the company not only protected its brand but also unlocked new growth opportunities.With UID, every product becomes more than a sale — it becomes a gateway to trust, interaction, and long-term loyalty.

Enhance Product Traceability & Consumer Experience in the Nutrition Industry with UID Solutions

Trâm Anh

- Ensuring 100% Product Authenticity
- Boosting Engagement with Gamified Loyalty
- Unlocking Data-Driven Insights

Enhance Product Traceability & Consumer Experience in the Nutrition Industry with UID Solutions

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