<h4>1. Brand Background</h4>In a highly competitive nutrition market, one of Vietnam’s leading brands faced a familiar yet urgent challenge: a sharp decline in consumer engagement and brand relevance.Although distribution remained strong, the brand struggled to track conversions and connect with younger consumers. Its traditional loyalty tactics had lost momentum, and first-party data was limited — making it difficult to personalize offers or measure campaign impact.To revitalize its relationship with consumers and build a measurable engagement strategy, the brand partnered with Estuary to implement the EngageX platform — a gamified loyalty system designed for modern digital interactions.<h4>2. The Solution: EngageX Consumer by Estuary</h4>Estuary launched a fully customized campaign through EngageX, transforming standard promotions into a dynamic digital experience that rewarded real consumer behavior.Through the campaign, consumers could:<ul><li>Purchase products and enter unique UID codes via a dedicated web platform</li><li>Participate in a digital lucky draw, earning instant rewards and collectible points</li><li>Compete on a national leaderboard and unlock new themes across four seasonal campaigns</li><li>Access product usage tips integrated within the experience to improve user knowledge and product satisfaction</li></ul>This approach combined gamification, education, and loyalty into a single, intuitive journey — making every purchase a reason to return and re-engage.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/f7f04c64-68aa-496c-8774-4f33b7f420ca"></figure><h4>3. Campaign Results</h4>3.1. Improved Brand Awareness<ul><li>Over 1 million UID code entries representing direct product interactions</li><li>~10,000 daily active users, sustaining strong digital engagement throughout the campaign</li><li>Brand repositioned as youthful, interactive, and consumer-focused through 4 seasonal themes</li></ul>3.2. Measurable Sales &amp; Conversion Impact<ul><li>200,000+ new user accounts activated, enabling long-term loyalty and data acquisition</li><li>1M+ verified product submissions, directly linking purchases to digital engagement</li><li>Increased repeat participation, signaling strong conversion from engagement to sales</li></ul>3.3. Deeper Customer Engagement<ul><li>500,000+ lucky spins triggered, reinforcing the habit loop with instant rewards</li><li>100,000+ gifts redeemed, creating high perceived value and satisfaction</li><li>In-app product education boosted usage confidence and consumer connection</li></ul><h4>4. Conclusion</h4>This campaign proved that gamified loyalty, when executed with the right platform and strategy, can go far beyond short-term promotions. With EngageX, the brand successfully:<ul><li>Built a direct line of engagement with consumers</li><li>Collected meaningful, first-party data</li><li>Increased both customer satisfaction and repeat purchase intent &nbsp;</li></ul>By turning every product into a gateway for digital interaction, the brand re-established relevance and loyalty in a crowded market — and laid the foundation for future, data-driven growth.If you're looking to build a loyalty program that delivers both performance and engagement, EngageX by Estuary is your solution.

“Fun Snack World” – Refreshing a Leading Vietnamese Snack Brand with EngageX Consumer

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The “Fun Snack World” campaign showcases how a strategic blend of gamification, technology, and consumer insight can transform a brand challenge into a business opportunity.

“Fun Snack World” – Refreshing a Leading Vietnamese Snack Brand with EngageX Consumer

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