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Customer retention is the top task of businesses, when attracting a new customer in today's time is more difficult than ever. Therefore, in order to increase consumer loyalty, loyalty programs are being chosen to send gold to perform this task.However, traditional loyalty programs may not be as effective as expected because they seem to have gradually become obsolete. If you need a newer, more efficient form of program implementation, then learn about "gamification" right away in the article below.1. Gamification – What is gamification?Gamification or gamification, is the application of game mechanics (technologies, game rules, awards, ratings, etc.) to any activity with the aim of creating motivation &amp; excitement for users, changing perceptions awareness and encourage them to actively participate more actively in similar activities in the future.2. Gamification mechanism in taking care of loyal customersNormally, businesses will rely on the structure of MMORPG titles (role-playing tasks to level up) to build a customer membership program.Specifically, businesses will build a system of "tasks" that customers have to perform. Each time a customer completes a "mission", the customer will receive the corresponding reward points for that task.The accumulated bonus points will determine the participant's rank in the loyalty program. With each rank they gain, they have the right to receive corresponding incentives.For example, if you accumulate 100 points, you can upgrade from normal member to silver, receive 5% off the order value on your next orders and the amount of points redeemed as well. down, 1 point = 15,000.According to the psychology of game players, once they have joined, they will tend to want to "plow" the task and upgrade their character non-stop. So the more quests and ranks you create in the gamification program, the better your chances of succeeding.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/64e5f6db-f4cb-4618-a32a-9c84fae6c145" alt="Tích hợp game trong ứng dụng Khách hàng thân thiết là xu hướng đi đầu hiện nay"><figcaption>Integrating games in the Loyalty application is the leading trend today</figcaption></figure>3. The benefits of gamification in loyalty careBy building "competitive" missions and rankings, businesses will benefit from the gamification of loyalty programs:3.1. Nurturing customer loyaltyCustomers now have so many brand choices, so if you don't have really special forms of retention, they most likely won't come back again. According to Clutch, nearly 70% of customers will choose to visit again if and only if a brand offers certain promotions.Designing a loyalty program with a unique experience like playing a game could be a strategic solution to this problem. The provision of incentives through the points structure will turn the program into a long-term game, enticing customers to return to use the service continuously, increasing brand loyalty.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/9e5d1b94-b58e-495d-a586-9482d5d21e44" alt="Các trò chơi trực tuyến giúp khách hàng gắn bó lâu dài với thương hiệu, từ đó gia tăng lòng trung thành"><figcaption>Online games help customers stick with brands for a long time, thereby increasing loyalty</figcaption></figure>3.2. Increase customer interaction with the brandWhen playing the game, players love the feeling of being "leveled up" by receiving new "items", "skills". Tapping into this mentality, loyalty programs will be gamified so that the higher the participant's rating, the more benefits they have. As a result, the program can stimulate more interactive behavior of guests to accumulate promotion points.From the survey by Investp, the gamification of membership programs really helps to boost the engagement behavior of participants. More than 50% of respondents admitted they are more likely to visit a store if they are promoted to a membership card and receive better offers.Read more: <a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/news/en-lessons-to-retain-customers-from-3-big-guys-in-the-world-83">Customer retention lessons from 3 "big guys" in the world</a>3.3. Improve sales revenue over timeIn the same Invesp survey, customers are 67% more likely to pay up to 67% more for the same brand in the second year of using the product, compared to the first year.As mentioned above, gamification of the loyalty program is a long-term game, with many different tasks and ranks, so in general, it will become the key to improving restaurant revenue. The longer consumers retain, the more they will come back and be willing to pay more expensive bills than before.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/8e26278b-5056-49f5-8a8c-4a6b295580cf" alt="Khi người tiêu dùng trở thành khách hàng thân thiết nhờ chơi game, họ sẽ sẵn sàng chi tiêu nhiều hơn cho thương hiệu yêu thích "><figcaption>When consumers become loyal customers through gaming, they will be willing to spend more on their favorite brands</figcaption></figure>3.4. Save cost of finding customersOperating gamification programs, reselling to old customers saves you up to 5 times more than spending money to attract new customers. At the same time, selling to old customers is also much easier, when the conversion rate from this audience is up to 60~70%. In contrast, this number in the group of new customers only stops at the threshold of 5~20%.4. Loyalty customer care on digital platform (EngageX) – a superior solution to retain customers<a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/services/digital-loyalty-program">Customer Engagement Platform (EngageX) </a>is a program that allows end users to use the loyalty app to interact with brands, play games, receive promotions or refunds, Connect directly with the dealer and place an order.With a large game library, businesses can create a loyal user community through the system of ratings, points and rewards, helping businesses increase revenue as well as develop sustainably.For more information and to register for a trial of <a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/services/digital-loyalty-program">Customer Engagement Platform (EngageX)</a>, please contact:Ms. Vy Pham,Senior Business Solution ConsultantEstuary Joint Stock CompanySoftware to manage tasks, projects and customers | Customer Care Software | Distributor Management Software | Production Management SoftwarePhone: <a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/vi/services/internal-working-system">0986 799 646</a>Email: phuongvy.pham@estuary.solutions or info@estuary.solutions&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/contact">REGISTER FOR FREE SOLUTION CONSULTATION NOW</a>&nbsp;

Mini game: Magnets attract customers in the 4.0 era

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Gamification or gamification, is the application of game mechanics (technologies, game rules, awards, ratings, etc.) to any activity with the aim of creating motivation & excitement for users, changing perceptions awareness and encourage them to actively participate more actively in similar activities in the future.

Mini game: Magnets attract customers in the 4.0 era

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