Organize virtual events – Strategy to reach potential customers

The Covid-19 epidemic has greatly affected the event organization in general and the organization of fairs and exhibitions in particular. Virtual event form is the most effective and convenient alternative to traditional exhibitions today.

With the trend of digital transformation, the appearance of virtual fairs and exhibitions will no longer be a new thing, too strange for customers, but become more and more popular. This new technology will solve existing problems for event organizers and exhibitors in a more efficient and trend-appropriate manner.

1. What is a virtual event?

Virtual event is a form of event on an online platform, allowing visitors to visit like a traditional offline exhibition by smart devices such as smartphones, PCs, tablets... Especially, virtual fairs and exhibitions are not limited. in terms of the number of attendees, not limited to the geographical distance, the time of the attendees, bringing convenience like never before. Therefore, the number of people attending virtual events will definitely be higher than traditional events, bringing unprecedented opportunities to customers for businesses.

2. What are the benefits of virtual events for organizers?

2.1. Professional virtual event, with its own imprint

Virtual events are built with vivid 3D images, which can be rotated 360 degrees to experience. Organizers can request their own design and customize according to each event: interface, colors, images, subdivisions in the exhibition... To increase the experience for visitors, the organizers can choose Choose subdivisions for the event hall with many different features: reception area, banner area, information booth, event map...

The virtual exhibition can display program information anywhere, including: banner, intro video, event banner, portfolio, agenda... Materials can be displayed at will by the organizers, and guests Visitors can view, download at will.

Virtual fairs and exhibitions are very effective brand communication tools for organizers, sponsors and participating units. Mounting videos and banners in the lobby will help promote the brand image and raise brand awareness.

Workshop space, discussion space and product display space are separated according to the simulation of real space. Each area offers authentic experiences like offline exhibitions: from check-in to visiting booths, attending seminars, registering for trade...

2.2. Connect with domestic and foreign organizations easily

Your virtual event can attract a much larger audience by removing all geo-restrictions. Key stakeholders who couldn't attend the show to communicate face-to-face can now easily log in and start interacting with each other with ease thanks to live interaction features. Virtual exhibitions are all designed for such interactions through instant chat, video calls, livestreams, social sharing, webinars and live Q&A sessions.

The focal point of any event is undoubtedly the main stage, where attendees can watch seminars, presentations, and performances during the event. But unlike traditional event stages, virtual exhibitions encourage attendees to interact more with online support features. Communication at virtual events is not one-way. Not only the host/speaker can ask questions to the audience, but conversely, the audience can ask them questions too! The Q&A room will allow organizers to directly interact with questions from attendees through the meeting feature.

2.3. In-depth virtual exhibition performance analysis and reporting

Organizers can monitor and evaluate visitor interactions easily and conveniently thanks to the set of tools available in the platform. Some parameters are shown as:

• Get in-depth statistics on your potential visitors

• Track and statistics products that are most interested by customers

• Collect post-event feedback through surveys

These metrics are useful in assessing both the quantity and quality of leads generated. They can help improve content for your next show by showing you what works and what doesn't. In fact, these figures are difficult to collect in traditional offline exhibitions.

2.4. Peace of mind

Estuary Online Event Platform Provider has obtained ISO 27001 and ISO 9001:2015 certifications on information security, so businesses can use our services with peace of mind.

3. The cost of organizing virtual events is optimized and the implementation time is fast

If a regular event requires a lot of human resources responsible for different small areas, digital exhibitions only need one platform to manage them all. Organizers can save personnel costs: event staff, customer care personnel... or the cost of venue rental, booth construction... Besides, the implementation time. a virtual exhibition only lasts about 1-2 months, depending on the size and requirements of each event.

4. Which unit conducts a prestigious virtual event?

In Vietnam, more and more businesses are interested in virtual fairs and exhibitions with evidence that many virtual reality events have been successfully and effectively organized, bringing competitive advantages to businesses. compared to competitors, adapting quickly to innovative technologies. However, to find a reputable and professional virtual exhibition implementation unit is not easy.

Estuary is a reputable unit in the field of virtual event organization. With the experience of organizing many virtual reality exhibitions for multinational corporations, we are confident that we can meet all the requirements of event organizers to bring the most perfect products.

With a team of staff with many years of experience in the event industry as well as virtual reality, Estuary is sure to satisfy every event organizer.

For more information and to register for a trial of the Virtual Event Platform from Estuary, please contact:

Estuary Joint Stock Company

Software to manage tasks, projects and customers | Customer Care Software | Distributor Management Software | Software for Organizing Virtual Events | Production Management Software

Phone: 0986 79 9646

Email: phuongvy.pham@estuary.solutions or info@estuary.solutions