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<h3>1. Business Challenge</h3>In the decorative paint industry, painters play a critical role in influencing brand choice at the point of application. However, the company faced challenges in:<ul><li>Building direct connections with painters, who often buy from dealers rather than directly from the company</li><li>Ensuring product authenticity in a market where counterfeit paint buckets appear</li><li>Creating long-term loyalty with painters through meaningful engagement &nbsp;</li></ul><h3>2. The Solution: UID + EngageX Consumer</h3>To address these challenges, the paint company applied Unique ID (UID) technology on every paint bucket, combined with the EngageX Consumer platform.<ul><li>UID Integration: Each paint bucket is assigned a unique serial code printed under a scratch label. Painters simply scan the UID via a mobile app to verify authenticity and collect reward points. &nbsp;</li><li>Painter Loyalty Program: Through EngageX Consumer, the company launched a gamified loyalty scheme where painters can:<ul><li>Earn points for every UID scan</li><li>Redeem points for gifts, tools, or vouchers</li><li>Participate in in-app mini-games and competitions for extra rewards &nbsp;</li></ul></li><li>Data-Driven Insights: Every scan provides real-time data on product movement and painter purchasing behavior, helping the company design promotions tailored to specific regions or painter tiers. &nbsp;</li></ul><h3>3. Results After 9 Months</h3>The initiative has transformed how the paint company engages its most influential partners — painters:<ul><li>Over 2.5 million UID scans across the nationwide distribution network</li><li>35,000+ painters onboarded to the loyalty app</li><li>Repeat purchase rate up by 22% among registered painters</li><li>30% reduction in counterfeit complaints, as UID helps authenticate every bucket</li><li>Average painter engagement time in the app: 18 minutes/month, driven by games and challenges</li><li>Sales volume increased 15% YoY in key markets where the program was launched &nbsp;</li></ul><h3>Strategic Impact</h3>This initiative has enabled the paint company to:<ul><li>Establish a direct digital bridge with painters, bypassing the limitations of traditional distribution</li><li>Strengthen brand loyalty by rewarding painters for every purchase</li><li>Protect brand integrity with anti-counterfeit UID verification</li><li>Gain a data-backed view of painter behavior and regional demand trends &nbsp;</li></ul><h3>4. Looking Ahead</h3>The company plans to scale the UID + EngageX program by:<ul><li>Introducing tier-based loyalty levels (Silver, Gold, Platinum) for painters</li><li>Expanding to new digital campaigns such as seasonal competitions and referral bonuses</li><li>Integrating data from EngageX into CRM for holistic customer journey management</li></ul>With UID and EngageX, the paint company has turned product packaging into a powerful customer engagement channel, securing loyalty where it matters most — with painters.

Strengthen Painter Loyalty in the Paint Industry with UID & EngageX Consumer

Strengthen Painter Loyalty in the Paint Industry with UID & EngageX Consumer

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