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<h2>1. What is Gamification?</h2>Gamification is the application of game elements and techniques in non-game fields to enhance user engagement, motivation, and experience. These elements can include scores, levels, rewards, leaderboards, and challenges. Instead of just being an entertaining way to interact with customers, gamification has become a crucial strategy in various fields, especially in marketing, education, and human resource management.<h2>2. How Does Gamification Work?</h2>Gamification works by integrating game mechanics and motivations into online platforms, providing guidance and positive feedback to users, thereby encouraging them to achieve business goals and objectives.<ul><li>Points and Badges: Help users feel progress and achievement. Points measure progress, while badges are symbolic rewards for achievements.</li><li>Leaderboards and Competitions: Encourage participation and healthy competition among users. Leaderboards display users' ranks compared to others, motivating them to try harder. Competitions provide challenges and attractive rewards.</li><li>Challenges and Missions: Set clear goals and drive user progress. Challenges can be simple or complex, bringing a sense of achievement when completed. Missions are a series of linked challenges, guiding users through an experiential journey.</li><li>Rewards and Incentives: Retain users by offering tangible rewards (like gifts, discounts) and intangible rewards (like exclusive access, recognition).</li><li>Levels and Progression: Provide a sense of completion and encourage continued participation. As users level up, they unlock new features, content, or rewards, motivating them to keep engaging.</li></ul>These game elements and attractive rewards help draw users to the brand's application, encouraging registration and participation. From there, brands can collect and analyze user data, supporting commercial decisions.<h2>3. Notable Gamification Examples by Estuary</h2>Estuary has successfully implemented several gamification seasons for brands with various types, such as:<h3>3.1. Lucky Spin</h3>By being easy to play and win, the lucky spin helps customers save time when participating. This creates a habit of frequently visiting the brand's website, enhancing engagement and loyalty.<ul><li>Operation: When customers purchase a product, they receive a game code hidden inside the product. Each code corresponds to a reward (spin, reward points to exchange for gifts).</li></ul>From there, Estuary can trace the origin of purchases and collect user data from the codes entered into the system.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/921400b4-bd3d-4414-a13d-f9a011f28b89" alt="Lucky spin flow"><figcaption>Lucky spin flow</figcaption></figure><h3>3.2. Football Season Match Prediction</h3>During the Euro or World Cup seasons, many brands have trusted and collaborated with Estuary to organize score prediction programs for matches. Customers can participate in predictions on the brand's website or EngageX app to earn points if they guess correctly. These points can be redeemed for attractive rewards such as cash, e-vouchers, or brand products.<ul><li>Operation: Each member receives a number of predictions corresponding to their membership tier. For example, Gold members receive three predictions per match, while Silver members receive two.</li></ul>This program not only helps brands connect with their customers but also motivates members to interact more with the platform.<figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/2273fe10-30e0-4db7-976d-513602060583" alt="Match prediction for sport "><figcaption>Match prediction for sport&nbsp;</figcaption></figure><h3>3.3. Seasonal Events</h3>Estuary has also successfully implemented seasonal events combined with gamification, such as Tet lucky money and football season score predictions. These events bring joy and excitement to customers and help brands build stronger relationships with their customer community.<ul><li>Tet Lucky Money by Membership Tier: During the Lunar New Year, Estuary launched an online lucky money program based on membership tier. Specifically, the more customers interact with the brand, the higher their membership tier. The brand then gives cash or e-vouchers based on the membership tier. This encourages customers to interact more with the brand.</li></ul><figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/1e2bbcd9-d9cf-43fb-8cf8-72a1686bb029" alt="Seasonal campaign - Lucky money"><figcaption>Seasonal campaign - Lucky money</figcaption></figure>Gamification has proven to be a powerful tool in creating interaction and engagement with customers. Estuary, with its experience and creativity in implementing gamification programs, has helped many brands achieve impressive results. From lucky spins, QR code scanning for points, to seasonal events, gamification has never been easier and more effective for businesses. If applied correctly, gamification can become a crucial strategy in building sustainable and long-lasting relationships with customers.&nbsp;To register for the trial of EngageX - Gamification &amp; Loyalty, please contact:Estuary Joint Stock companyHotline: 028 6276 1700Email: thuyhoang.nguyen@estuary.solutions or info@estuary.solutions&nbsp;&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/contact?msg=Request+Demo+Customer+Engagement+Platform+%28EngageX%29&amp;service_id=4">REGISTER FOR ENGAGEX DEMO NOW</a>

Types of Minigames helps brands increase effective interactions 

Thuyhoang

Gamification has proven to be a powerful tool in creating interaction and engagement with customers. Estuary, with its experience and creativity in implementing gamification programs, has helped many brands achieve impressive results.

Types of Minigames helps brands increase effective interactions

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