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<p style="text-align:justify;">So what are sales, and what are solutions to increase them dramatically? Let's find out with <a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/">Estuary</a> right in the sharing below.</p><h2 style="text-align:justify;"><span style="font-size:19px;"><strong>1. What are Sales?</strong></span></h2><p style="text-align:justify;">Sales are a concept that refers to the total amount of money earned through the performance of a business or sale and is determined over a certain period. Sales include both proceeding and uncollected incomes during the company's operation.</p><p style="text-align:justify;">Sales are calculated according to the formula:</p><blockquote><p style="text-align:justify;">Sales = Number of products sold x Selling price of products</p></blockquote><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>1.1 What is the difference between revenue and sales?</strong></span></h3><p style="text-align:justify;">Sales and revenue are two relatively confusing concepts that business owners need to distinguish clearly. In simple terms, sales are the total amount of money companies earn through business activities in a certain period.</p><p style="text-align:justify;">Meanwhile, revenue is the entire economic value that corporations receive determined in a certain period; revenue will be determined based on sales.</p><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>1.2 What does sales indicate?</strong></span></h3><p style="text-align:justify;">As an essential factor for business activities, sales help companies understand and capture precisely:</p><ul><li style="text-align:justify;">The competence of the sales team</li><li style="text-align:justify;">The effectiveness of business strategies &amp; service quality</li><li style="text-align:justify;">The significance of the pricing strategy</li><li style="text-align:justify;">The efficiency of each distribution channel</li><li style="text-align:justify;">The point of marketing campaigns</li><li style="text-align:justify;">The efficacy of other related activities</li></ul><h2 style="text-align:justify;"><span style="font-size:19px;"><strong>2. What is the role of sales in business activities?</strong></span></h2><p style="text-align:justify;">Sales or revenue both play a vital role in business activities. Sales are the display factor for the performance of the business, from which it is possible to evaluate the effectiveness of the business plan at that time, whether it is effective or not.</p><p style="text-align:justify;">Sales are also the most accurate way to find out the business problems. Thereby it helps business owners develop an improvement plan for each product type from time to time. That could be clearing inventory, stimulating demand, increasing sales for hot-selling items.</p><p style="text-align:justify;">High sales are a basis for the companies to ensure the ability to rotate capital and improve work efficiency and increase income for sales staff.</p><h2 style="text-align:justify;"><span style="font-size:19px;"><strong>3. How to effectively promote sales?</strong></span></h2><p style="text-align:justify;">Increasing sales is an issue that any business is interested in and must constantly and closely monitor to develop appropriate business and improvement plans at each time.</p><p style="text-align:justify;">To develop the optimal solution, enterprises need to understand the business situation, consumption ability, market fluctuations and evaluate more flexibly. Here are 6 ways to help companies to drive sales effectively:</p><ul><li style="text-align:justify;">Don't discount products too often</li><li style="text-align:justify;">Increase sales and return with next purchase offer</li><li style="text-align:justify;">Reduce waiting time for customers</li><li style="text-align:justify;">Research and re-evaluate the market</li><li style="text-align:justify;">Create or change marketing messages</li><li style="text-align:justify;">Apply smart management solution</li></ul><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>3.1 Don't discount products too often</strong></span></h3><p style="text-align:justify;">Reducing the price of your goods will help increase sales immensely. However, suppose it often happens without anything too special. In that case, it will inadvertently lead customers to hypothesize, "Why are these products so often discounted?" and doubt about product quality is sure to happen.</p><p style="text-align:justify;">So, try to plan carefully if you want to increase sales with discounts, for example, setting a specific deadline or limiting the number of vouchers to promote an "ownership" feeling.</p><figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/f4fbbb5e-aa06-4121-9785-aaf902d76aa4" alt="Discounts too often will make customers doubt the quality of your products &amp; services"><figcaption><span style="font-size:13px;">Discounts too often will make customers doubt the quality of your products &amp; services</span></figcaption></figure><p style="text-align:justify;"><i>See more:</i> 3 "American-style" pricing strategies that help increase sales more than winning the lottery.</p><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>3.2 Increase sales and return with next purchase offer</strong></span></h3><p style="text-align:justify;">Research shows that 80% of a business's revenue come from returning customers. The same goes for sales; ensuring that customers return will bring many benefits to the firm.</p><p style="text-align:justify;">Along with that is the ability to evaluate the service &amp; product quality. You can start with a discount for the next purchase, discount for orders valued from &amp;100 or many exclusive offers for old customers.</p><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>3.3 Reduce waiting time for customers</strong></span></h3><p style="text-align:justify;">Optimizing time and improving customer convenience will help you score better and increase the rate of customers returning to your brand in the fast-paced modern life. Therefore, try to enhance payment problems with the cash register or diversify methods to enhance the experience for your customers.</p><figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/2849135a-a910-4b0a-a7c6-586945fde5cc" alt="Let's make the customer enjoy their waiting time"><figcaption><span style="font-size:13px;">Let's make the customer enjoy their waiting time</span></figcaption></figure><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>3.4 Research and re-evaluate the market</strong></span></h3><p style="text-align:justify;">The market assessment is always a step that every company must take when starting a business. However, this does not mean that market demand will remain the same.</p><p style="text-align:justify;">That's why you'll need to re-evaluate the market significantly when increasing sales for your organization. Let's start from the customer's point of view, perception or need, and make predictions for future scenarios to develop the most effective plan to increase sales.</p><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>3.5 Create or change marketing messages</strong></span></h3><p style="text-align:justify;">Marketing messages according to the campaign will significantly affect the number of customers visiting, the number of goods consumed, and the business's sales. So, if the USP that you are using is not practical, try changing it a bit.</p><h3 class="indent-1" style="text-align:justify;"><span style="font-size:17px;"><strong>3.6 Apply innovative management solutions</strong></span></h3><p style="text-align:justify;">For companies, sales can be tracked and evaluated through reports on intelligent management software. One of them is <a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/services/internal-working-system">Estuary's Customer Relationship Management (CRM) System on the mobile app</a>. Business owners can easily track many different criteria such as sales based on each type of goods, each employee or campaign, from time to time.</p><figure class="image"><img src="https://api.estuary.solutions/estuary-web-mediafile/file/251fd744-ac9d-41ff-85ff-939e47c4fb8c" alt="Estuary's 4.0 solution is one of the most effective tools to track &amp; evaluate sales"><figcaption><span style="font-size:13px;">Estuary's 4.0 solution is one of the most effective tools to track &amp; evaluate sales</span></figcaption></figure><p style="text-align:justify;">Above are Estuary's shares about what sales are as well as important factors that directly affect sales. We hope that the sharing can help you understand and develop plans to improve the business in the best way.</p><p style="text-align:justify;">&nbsp;</p><p style="text-align:center;"><a target="_blank" rel="noopener noreferrer" href="https://estuary.solutions/contact?msg=Request+Demo+Internal+Working+System&amp;service_id=3"><span style="font-size:21px;"><strong>REQUEST DEMO FOR ESTUARY SALES MANAGEMENT SOLUTION NOW</strong></span></a></p><p style="text-align:justify;">&nbsp;</p>

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In all business activities, sales are a critical factor that enterprises need to pay attention to. They affect not only the operation process but also the entire future orientation of the business. 

What are sales? 6 Most practical ways to increase sales

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